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Go Ask Alice – She Followed Directions…

The world of marketing is full of musts.  You must tell the story, you must use a powerful image, blah, blah, blah.

Well, one must that many people ignore is the ‘CALL TO ACTION’. Yes, that’s right. Once a customer comes to your website, store, whatever… you need to tell them what you want them to do. Sounds pushy, maybe… but any good sales person will tell you that asking for the business is one of the most important parts of closing the sale.

Typical resumes do not include a call to action but why not? Do we make it a ‘no-brainer’ for someone to contact us, either by email or by phone? Do you put a QR code on your resume that leads to your website, blog, or a video of you describing your fabulous skills? Is your email link live? Are each of your company/organization links live?

Here’s a very cool article on 10 effective ways to build web-based  ‘calls to action’ that can really make a difference.

Remember, don’t try harder, try different. Make your resume stand out.You can do it.

photo credit: Web Design tuts+

By  Posted on   In Job search, Life Transitions  ,
In my professional life, I never had a job that someone had before me. I didn't look for that, it just happened. I love to read and be outdoors. I have been in marketing for several years but I also have been a teacher, run an information center, licensed a biological product from the Cornell Biotech Institute and brought it almost all the way to market. I like to speak publicly and am a published poet. I work hard to listen to people and be concise in my answers. Looking forward to getting to meet lots of interesting people.
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2 Responses
  • Sheree Savo
    September 25, 2011

    You are a breath of fresh air! So enjoy your call to action… Thanks Deborah

  • Deborah
    September 25, 2011

    Hi Sheree, thanks for the kind comment and I am so happy something I’m saying is resonating with you. Best!

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