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Let’s Face It; It’s All About Sales

It’s career day at your (or your child’s) high school  or college. Who is likely to be giving the talks? I’ll bet it’ll be professions like medicine, law and business management.

How often do those career days include someone from sales? I’d venture to say almost never. But truthfully, most of us spend a lot of our time selling, regardless of our title. Even in today’s tight job market; there are always open positions for sales people. Sales is an honorable profession and one where people with integrity and intelligence are truly needed.

Whether we’re looking for a job, trying to convince someone of our point of view or persuading a family member to do what we want; it’s all about sales. Sales is “the art of persuading.” I’m not talking about the sales ambush; where we are being forced to think about buying something we don’t want and getting pressured.

The most effective sales people understand their customer and match their product or service with the needs of that customer. In addition, they are often the best listeners, make an excellent living and have a lot of autonomy over their work day.

I mentor and coach small businesses as part of my volunteer commitment to SCORE ( an entity of the Federal government’s Small Business Administration). When I talk to entrepreneurs, I ask them if they think they are sales people. Inevitably they say no, but the  truth is that every entrepreneur needs to be a great sales person. They need to sell customers, investors, business partners and on and on.

Here are some sales tips that are also terrific ideas for everyday living. Here are my personal favorites:

  • Want to improve the quality of your communication? Ask a better question!
  • Guess what, it NOT about you.  It’s about them!
  • Stephen Covey once said “Most people do not listen with the ‘intent’ to understand. Most people listen with an intent to reply.”

What are your favorite sales tips? I need all the help I can get.

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