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Build A Good Name…

“Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful – be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.”

Who wrote this? Take a guess. (play Jeopardy theme song here).

If you guessed someone famous.. you were right, almost. Patti Smith is a musician, poet, visual artist. She co-wrote “Because the Night” with Bruce Springsteen. (You’ve probably heard of him… do you think the boss subscribes to Patti’s philosophy? – I do.)

So what is Patti encouraging us to do?

  1. Build and protect your brand (name). Think of this in Patti’s context.. a woman in rock in 1975. Imagine how immensely talented and strong she is and what decisions both personal and artistic she needed to make to stand by this.
  2. Do good work. Yeah, that means working hard, taking risks, being bold when you may not want to.
  3. Protect your work. For the non-artist, I take this to mean be conscious of your work product and own it with pride.
  4. Make the right choices. “Right” choices tend to be harder and require thought and effort. That’s why so many of us make ‘wrong’ ones.
  5. Your name will be its own currency. In the new world of social… you can control/influence the value of your name tremendously. But you need to pay attention. It does not happen by accident.

For all of you saying, my name will never be ‘currency’ – I feel sorry for you. The ship has sailed and you missed it.

By the way, if you judge this book by it’s cover… you’re missing something great.

 


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