So what can we take away from the new Ivory soap campaign that reminds us of its simplicity? It’s just soap. No special smells, additives, packaging. Just soap.
If you are a job seeker or even an individual looking to brand yourself, the question of how much to share is often an issue. Is a two paragraph cover letter enough or is that too short? How many Linked In recommendations are appropriate? There is no simple answer but here’s a note from my inbox today… “We’re hiring at my company and just today I saw 3 resumes…
#1 – was 9 pages long
#2 – was 10 pages long in 9 point font
#3 – included a 1 page summary of the books the person has read.”
The author’s advice, “Don’t do that.”
It’s hard to believe that with all the resources available that anyone is still doing stuff like this. Edit, focus, get someone to read over your material. Please remember, less is more.
What do you think?