Speaking & Workshops

Who I Am – I have a deep sales & marketing background and have worked in industrial, non profit and government environments.  Currently I am a speaker, blogger, college professor and consultant. I consider myself a shoe string marketer; looking to find ways to connect and drive profitable revenue. If you would like a presentation about what Social Media can do for your organization, please contact me. I specialize in B2B social media marketing.

How I’m Different – I am one of the few marketing people with many years of experience  in “traditional” marketing as well as a complete understanding of “new media.” I teach social media at the graduate level.  Currently, many social media consultants come from non-marketing backgrounds. They are web or graphic designers, PR, sales or IT folks. They do not have the marketing expertise to integrate social into the business.

I love to energize groups- Hire me to speak
I guarantee we’ll have fun and our time together will generate great discussion and action. My topics range from healthcare, marketing, social media effects on the enterprise, customer relationship management.

My newest workshop is:
Four Generations at Work: Taming the Know-It-All. 20- somethings and 50-somethings are clashing in the workplace. This 2-hour power packed workshop helps groups:  get at the root of their conflicts, provides tools for post workshop action, is fun, entertaining and powerful.

Partial List of My Speaking/Workshop Topics

• Social Commerce – How Mobile and Social are Changing Business

• Blogging for Business

• Social Media for B2B Businesses, Social Media for Small Biz, Entrepreneurs and Consultants

• Social Media for New Product Development and Customer Service

• Social Media for Human Resources (Mobile Recruiting)

• Beyond Face book and Twitter: The Big Bad Toolkit and How to Use It

• Product Development 2.0- Co-Creating Products with Customers (And Others!)

Recent Engagements

Product Development Management Association

Biz Buzz Social Media Conference

Pathways to Entrepreneurial Success Conference

Health Care Consultants Network

Society for Human Resources Management (SHRM) New York State Conference

Lions Club- New York State conference

SCORE Small Business workshops

Home Builders Association

Excellus Blue Cross Blue Shield

Rochester Women’s Network

Genesee Valley Professional School Communicators

Rochester Consultants Network

Veterans Outreach

HR leaders conference (Health Care)

Young Entrepreneurs Conference

Rochester Area Colleges Continuing Education Conference (RACCEC)