“Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful – be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.”
Who wrote this? Take a guess. (play Jeopardy theme song here).
If you guessed someone famous.. you were right, almost. Patti Smith is a musician, poet, visual artist. She co-wrote “Because the Night” with Bruce Springsteen. (You’ve probably heard of him… do you think the boss subscribes to Patti’s philosophy? – I do.)
So what is Patti encouraging us to do?
- Build and protect your brand (name). Think of this in Patti’s context.. a woman in rock in 1975. Imagine how immensely talented and strong she is and what decisions both personal and artistic she needed to make to stand by this.
- Do good work. Yeah, that means working hard, taking risks, being bold when you may not want to.
- Protect your work. For the non-artist, I take this to mean be conscious of your work product and own it with pride.
- Make the right choices. “Right” choices tend to be harder and require thought and effort. That’s why so many of us make ‘wrong’ ones.
- Your name will be its own currency. In the new world of social… you can control/influence the value of your name tremendously. But you need to pay attention. It does not happen by accident.
For all of you saying, my name will never be ‘currency’ – I feel sorry for you. The ship has sailed and you missed it.
By the way, if you judge this book by it’s cover… you’re missing something great.