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Enter and Sign In Please… The Goal of the Resume is…

What do Alfred Hitchcock and Frank Zappa have in common (besides leading the weird (awesome) train?) They both appeared on an old television show called, What’s My Line.  The premise of the show was that a panel of people would try to guess what a person did for a living. So imagine, you’re on the panel and Alfred Hitchcock or Salvidor Dali saunter out. Wow.

So what’s that got to do with you and your resume? Keep reading, please.

People ask me to look over their resume and before I do, I ask them,”What is the goal of a resume?” Boy, do I get some interesting answers.

“To show them how great I am.”

“To highlight my experience.”

“To make sure that they know that I’m the best candidate.”

Um, no.

The goal of a resume to GET AN INTERVIEW. Hello? A resume needs to create a sense of urgency for the person reading it– you want them to glance at it and think, “I need to call this person!”  It needs to be compelling and it needs to provide the reader with what we in marketing refer to as a “call to action.”

I like how this article by Keppie Careers describes it in this article entitled, “How to write your resume.”  She suggests focusing on these things:

  • What problems did you solve?
  • How did you improve your organization?
  • What innovative ideas did you introduce (and what were the positive results)?
  • How did you make a difference?

If you didn’ t do any of these then what were you doing and why do you think someone should hire you? If you’re unemployed and you can’t answer these questions in a meaningful way, I suggest you find a way to do something today that does help you answer that; whether at your church, for a non-profit, as a mentor something, somewhere.

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