I admire Clay Shirky. Not because he’s smart or because he’s at MIT but because he has common, human sense.
When I speak to groups about Social Media, I work hard to make sure that they understand the difference between the power of social (connectedness) and the web 2.0 toolkit (Twitter, Facebook, Linked In, etc.) The real revolution is not in the toolkit, it’s in the way we can care for and about each other.
Social media changes everything but ONLY for those who understand it. I like this because it means that selfish people think that social media is a stupid waste of time. They’ll never realize the benefits and that’s as it should be.
In a recent article in Fast Company titled, For Brands, Being Human Is The New Black the author points out that, “more and more, brands are gaining traction by embracing qualities like honesty, kindness, and simply having a sense of humor about themselves.” Hmmm… it makes me sad to think that these qualities are ‘in fashion’ now which implies that they will ‘go out of fashion.’
But I have faith because I see the younger generation of leaders and entrepreneurs using their ‘digital native’ abilities to make the world a better place. The rest of us can learn a thing or two.